Client is a government entity contracted with my employer to provide media & PR services to successfully launch cultural landmark in Dubai to be an iconic structure that ‘frames’ impressive views of Old and New Dubai, while serving as a metaphorical bridge connecting the emirate’s rich past with its magnificent present.

As an Arabic editor & copywriter, I held the responsibility to create the authentic Arabic voice of the brand and take part in launching the project successfully which included providing exceptional creative translation copies for the media collaterals such as press releases, articles, key messages, and drafting the content strategies.