Employer is an official TV channel launched a singing TV show aimed to explore exceptional, talented, and young voices capable of performing authentically the traditional Arab genre of singing.
As a content specialist and producer, I needed to work hard and make this show go viral on social media providing all the required materials professionally content wise and executing the digital marketing campaigns.
In cooperation with the teams, I provided the content plan and digital marketing strategies along with social media writing style guide and content calendar for the main events. During the TV show running, I held played an important role to go viral on social media starting from live covering of its episodes to maintaining an engaging content material and following up execution of digital marketing plans. The show went viral with great success. I receive an appreciation letter from higher management. newspapers' materials with the highest quality and creativity.